PowerBar products
Back in 1983, a Canadian Olympic distance runner lost his lead in a marathon a few
kilometers before the finish when his body ran out of energy. This experience led
the runner and his wife, a world-class runner and a nutrition specialist, to begin
the search for the ideal athletic energy food.
After three years and creating hundreds of formulations an unique low-fat energy
bar with a perfect balance of carbohydrates, vitamins, minerals, fibre and protein
was born. Athletic friends of the couple tested the first PowerBars and experienced
noticeable improvements in performance.
The bars quickly became essential equipment among top cyclists, runners and triathletes
and their use soon spread to many other sports. Demand grew so much that today PowerBar
products are distributed in over 35 countries and the PowerBar brand has become
synonymous with nutrition, energy and optimum performance.
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Date published:Sun, 07 Feb 2010 07:11:50 GMT+00:00
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